Morgan DeLuna

#instagrids

On Instagram @ava.cast


Taking the perfect selfie, with all the right filters, when your hair is working, and your makeup is on point, for that one perfectly postable image.

As a xennial experiencing life in the limbo of a pre and post social media era I felt a need to understand the allure, effort, pressure, and reward that drives the world of insta personas and avatars.

The process for this work involved hours of research, make-up application, and performance that concluded with the images and hashtags being posted to the @ava.cast Instagram page.

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Using Format